Social Fashion
London based social media geek, creating a home online (and in Battersea Park!) for my life loves; fashion, food, photography, mountains and family. Be Lucky.
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I have been meaning to post this Burberry link for quite some time. To celebrate reaching 1 million followers on Twitter Burberry launched their #thanksamillion Promoted Tweet campaign. Over 3,000 individuals which included journalists, Twitter influencers and those that used the #thanksamillion hashtag were then sent a personalised GIFF animation designed to look like a personalised thank you card from Christopher Bailey.
This is not the first time that Burberry have thanked their community when reaching key milestones, here are earlier videos thanking their Facebook community from Christopher Bailey and Rosie Huntington-Whiteley.
This personalised content will never fail to please a community and of course the campaign itself works as a great stimulant for a PR story on the brand’s undoubted social success. The only element I would criticise would be the content of their tweets throughout, as all tweet content was replicated it appeared spam like when viewed from their Twitter profile.
