Social Fashion
London based social media geek, creating a home online (and in Battersea Park!) for my life loves; fashion, food, photography, mountains and family. Be Lucky.
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Fashion Houses Embracing Weibo
Weibo is an incredibly popular Chinese micro-blogging platform with over 250 million users (that’s twice as many as Twitter!). Increasingly, fashion houses are taking to this network to target the increasingly affluent Chinese consumer. Fashion brands with established profiles on the network include Burberry, Dior, Chanel, Michael Kors, DVF and Alexander Wang.
Not surprisingly, Burberry boasts the highest number of followers for a brand. However, their followers do not exceed designer Diane Von Furstenberg’s, her personal feed has 500,000+ followers (the DVF brand feed has only 11,000). A closer look at her feed management highlights some key Weibo trends, it seems that personalised content works well on this platform and that interacting with your followers (as Diane does) is crucial.
This Fashionista article explores Weibo community trends in more detail and includes an interview with Chinese model of the moment Liu Wen.
This recent Mashable article details the top five Chinese social networks of the moment; Weibo, RenRen, Wechat, Douban and Tencent.
