Social Fashion
London based social media geek, creating a home online (and in Battersea Park!) for my life loves; fashion, food, photography, mountains and family. Be Lucky.
Particular interest in social and fashion, have a story you would like to see featured? Contacts below.
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Where you'll find me online
Posts I like
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Warm & cosy (by Sietske L)
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This Ring Puts A Glow On My Face
Literally. This 24 carat gold plated ring contains glow in the dark powder which activates at night to...
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Sterling silver wrist cuff, available from boticca
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Cara Delevingne backstage at Jason Wu Spring/Summer 2013
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A silver statement at the Lincoln Center during #NYFW.
WGSN street shot, New York.
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Last night’s Last Night of the Proms in the Park! (Taken with Instagram at BBC Proms in the Park)
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Glow in the dark finale at Alex Wang (Taken with Instagram)
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Tag Results
58 posts tagged Social media
In a creative crowdsourcing endeavor, Elle magazine is using Facebook to conduct a “readers’ choice” fashion shoot with creative director Joe Zee, read the full Mashable article here.
NYFW and Google
Google expanded their NYFW offering this season partnering with brands to bring live and exclusive content to Google+.
We have seen fashion start-up Lyst play host to a number of live Google Hangouts on their profile. Selected guests throughout the week were given the opportunity to quiz Rebecca Minkoff, Amy Smilovic and Man Repeller fashion blogger Leandra Medine with Eva Chen, Editor of Teen Vogue playing host.
The Vogue Paris team have been busy updating their Google+ with short animated GIFs from Fashion Night Out and Lucky Magazine with the help of external contributors have been busy updating a live slideshow on their page.
Google also streamed a total of 30 shows from YouTube, which is a 17% increase on last year.
NYFW Live
Thanks to live stream we can now sit on the front row at fashion week with the rest of the fashion elite. But now, we too face the fashionista challenge - how on earth will we organise our diaries for the week!?
Thankfully, Live Runway, brought to us by Pret-a-Portner Magazine and Model News, is your answer to this drama. Set up to bring you all the links to live streaming runway shows around the world on Live Runway you can browse all streams as they are announced, sync your chosen shows with your Google Calendar and of course you can find Live Runway on Twitter, Instagram and Facebook for up to date stream news!
NYFW on Instagram
Oh, what I would give to be jetting off to NYFW (an arm leg OR kidney - in case you were wondering). Instead, you’ll find me pinning, tweeting and reblogging my way through the week as I live vicariously through those lucky front row few.
Today, I am preparing my feeds for the week ahead with a little help from Stylecaster News who have compiled top 30 Instagram feeds to follow during NYFW! Favourites include @NYTimesFashion, @MarcJacobsIntl, @nicolaformichetti and of course @OscarPRGirl.
Find the full list here.
Fashion Houses Embracing Weibo
Weibo is an incredibly popular Chinese micro-blogging platform with over 250 million users (that’s twice as many as Twitter!). Increasingly, fashion houses are taking to this network to target the increasingly affluent Chinese consumer. Fashion brands with established profiles on the network include Burberry, Dior, Chanel, Michael Kors, DVF and Alexander Wang.
Not surprisingly, Burberry boasts the highest number of followers for a brand. However, their followers do not exceed designer Diane Von Furstenberg’s, her personal feed has 500,000+ followers (the DVF brand feed has only 11,000). A closer look at her feed management highlights some key Weibo trends, it seems that personalised content works well on this platform and that interacting with your followers (as Diane does) is crucial.
Read more
Very excited to announce that the Rabbit beauty clients Ministry of Waxing and Browhaus are working with leading fashion social network What I Wore Today. What I Wore Today was founded by London Fashion Week correspondent Poppy Dinsey.
Such a huge fan of what Poppy has achieved with this network in the last year. Sitting alongside the thousands of outfit uploads you’ll find the WIWT fashion and beauty blog and the newly launch WIWT Lust List filled with further trend inspiration.
I have been meaning to post this Burberry link for quite some time. To celebrate reaching 1 million followers on Twitter Burberry launched their #thanksamillion Promoted Tweet campaign. Over 3,000 individuals which included journalists, Twitter influencers and those that used the #thanksamillion hashtag were then sent a personalised GIFF animation designed to look like a personalised thank you card from Christopher Bailey.
This is not the first time that Burberry have thanked their community when reaching key milestones, here are earlier videos thanking their Facebook community from Christopher Bailey and Rosie Huntington-Whiteley.
This personalised content will never fail to please a community and of course the campaign itself works as a great stimulant for a PR story on the brand’s undoubted social success. The only element I would criticise would be the content of their tweets throughout, as all tweet content was replicated it appeared spam like when viewed from their Twitter profile.
Mashable is in Rio De Janeiro for Rio+Social, where the conference is being livestreamed all day. You can watch the feed above and follow all our coverage right here.
Rio+Social is a global conversation about how social media and technology can help ensure a sustainable future for our planet. Join the discussion on Twitter with the hashtag #RioPlusSocial and learn more here.
Another set of Twitter case studies have emerged following the UK #Twitter4Brands event last week as Cadbury, American Express and Absolute Radio all proudly showcased their hugely successful Twitter campaigns.
During the event, Adam Bain Twitter’s Cheif Revenue Officer insisted that brands have moved on from asking the question “why [should we use] Twitter” to “how [can we use] Twitter”. He also said its platform garners a 1-3% engagement rate when brands pay for promoted tweets, compared to the 0.03% rate on other digital media. This can grow to 7-10% if a promoted tweet is combined with a trend.
The Cadbury Slideshare of the day can be found here, the Absolute Radio Slideshare here, a Storify of the day here and The Wall Blog, as usual, have a solid round up of the event, here.
Elle magazine’s latest social strategy has resulted in huge social and sale success.
On the day of their cover shoot with David Beckham a 10 second video was made available on Elle’s site, with a longer full-length video for subscribers-only going live when the issue hit the news stands. Users were also invited to submit their own questions for Beckham socially, but had to buy the magazine to know if their questions submissions were successful.
The statistics so far show that page impressions on ElleUk.com were up 664% on the day of the cover shoot, and the exclusive video was viewed more than 6,000 times within the first 24 hours. During the shoot, Elle tracked a 116% increase in global users from Facebook and Twitter, generating 21,898 page views. The post on Facebook.com/ElleUk has been ‘liked’ more than over 22,638 times and received a staggering 11,000 comments.
Elle first trialled its social activity with its Kristen Stewart issue, during which they are reported to have doubled the magazine’s subscriptions for one day.
According to editor-in-chief Lorraine Candy: ”the trick here lies in not simply giving all the unique content away, but rather layering it as part of a wider promotional agenda.”
Having launched their Football Tumblr, Adidas has now announced that they are one of the first brands to advertise on the Tumblr platform. As a result, content from this Tumblr will appear on the Spotlight page and as sponsored posts in Radar, found on all user dashboards. It’s worth noting that Radar placement gets 120 million impressions per day from users logging into their dashboard across devices.
This will be a very interesting one to follow, as they have an impressive rosta of contributors lined up to populate the page with visually engaging football content, there’s even promise of Cinemagraphs. To find out more you can watch the launch video for the profile here.
It’s interesting to watch the Tumblr money making machine progress to this next level. Tumblr recently passed the 50-million-blog mark and has roughly $125 million in funding (including an $85 million round last September). It now makes money from brand advertising such as this example and from the sales of custom blog themes created by designers which are sold on the platform. This winter it also started enabling users to highlight posts for their followers within their dashboards for $1.
Surprised and intrigued to hear that a Zynga partnership was central to Lada Gaga’s social campaign for her latest album release, Born This Way.
Jaunique Sealey (who also states that this was one of ‘many campaign touchpoints’), author of Piece of Fame: Rockstar Social Media Strategy is the brain behind this campaign. The three day game release entitled Gagaville resulted in 13 million single downloads. The rational behind Jaunique’s strategy: “the trick is knowing the audience, knowing which social media outlets they visit and tailoring the message specifically to them”.
Read more about the campaign in this Mashable article.
Great to see Tumblr, yet again, supporting fashion cotent on the platform sending key influencers to Sao Paulo Fashion Week. I’ll be one of the thousands following the SPFW tag, cannot wait to see the content from the front row.
Your International team is proud to collaborate with São Paulo Fashion Week to send six amazing Brasilian bloggers from Tumblr to cover the sights, sounds, and inspirations of the most important fashion event of the season in South America. Big thanks to our partners at FFW, Vogue Brasil, WGSN, Chic, and many other awesome pals for this opportunity. You can follow all the action from our bloggers and friends by tracking the official SPFW tag.
This Business Insider article gives a great selection of recent Instagram campaigns. Including one of my favourites Warby Parker, who hosted Insta-walks in NYC.
Have also noticed that Swarovski launched their profile in recent weeks, to kick start their feed content they wisely recruited the Instagram influencer @newyorkcity to Instagram live from the CFDA Fashion Awards on their feed. Although this campaign has resulted in 2,000 follows and 30 images, it strikes me that they missed several opportunities firstly the content was less than appealing, lacked engagement calls to action or any campaign hashtags. A good start from Swarovski, but could have been so much better..
Heat TV will launch on 3 July. Music videos will run alongside news stories and links to social networks, with viewers invited to comment on Twitter.
Advertised as a truly social TV channel, I do hope this does not turn in to a 24/7 advert for Facebook and Twitter, here’s hoping we see real-time commentary and response from the channel.
