Social Fashion

London based social media geek, creating a home online (and in Battersea Park!) for my life loves; fashion, food, photography, mountains and family. Be Lucky.

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    Topshop Enhance App For LFW

    When my favourite worlds collide, I can’t type as fast as my overly excited mind would like me to.. and so, after a quiet green tea and a few deep breaths I present you with, the latest Topshop UK app enhancements, for London Fashion Week 2012.

    This season, all Topshop fans will be whisked straight to the front row as the Top Shop Show Space will be live streamed to the app. Alongside live streaming of the shows, which includes Topshop Unique, Mary Katrantzou, Meadham Kirchhoff, Peter Pilotto, Louise Gray and Michael Van Der Ham, they will also be offering exclusive Fashion Week content. QR codes printed in store windows, on the tags of NEWGEN designer T-shirts and featured in the Topshop newspaper that is distributed during the week will unlock exclusive content - a film specially created for Topshop by Nick Knight and starring Karlie Kloss, behind-the-scenes videos and a make-up tutorial. 

    Alongside content for the user, they have not forgotten their own ROI objectives as the app is fully transactional and allows users to search, shop, share and save their favourite items for purchase.

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