Social Fashion
London based social media geek, creating a home online (and in Battersea Park!) for my life loves; fashion, food, photography, mountains and family. Be Lucky.
Particular interest in social and fashion, have a story you would like to see featured? Contacts below.
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Where you'll find me online
Posts I like
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Warm & cosy (by Sietske L)
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This Ring Puts A Glow On My Face
Literally. This 24 carat gold plated ring contains glow in the dark powder which activates at night to...
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Sterling silver wrist cuff, available from boticca
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Cara Delevingne backstage at Jason Wu Spring/Summer 2013
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A silver statement at the Lincoln Center during #NYFW.
WGSN street shot, New York.
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Last night’s Last Night of the Proms in the Park! (Taken with Instagram at BBC Proms in the Park)
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Glow in the dark finale at Alex Wang (Taken with Instagram)
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Tag Results
97 posts tagged xs
NYFW on Tumblr
Yet again Tumblr secure their spot as the number one blogging platform during NYFW. This year they’re partnering with Milk Studios (and others) to bring a team of local Tumblr fashion voices to cover the week’s events for the fourth straight season. Simply follow the NYFW tag to keep up with all the local action and views from the front row.
Waiting for Honey, little but jealous of this kid’s sign at T5 yesterday.. (Taken with Instagram at Terminal 5)
Raf Simons presented his highly anticipated debut collection for Dior Couture last week surrounded by (more than!) one million fresh flowers. This behind the scenes footage featured on the Dior YouTube channel reveals the magic behind this incredible production.
Sloane Avenue, home to @therabbitagency, small dogs and huge cars. (Taken with Instagram at The Rabbit Agency)
Still dragging yourself out of bed like a teenager with nothing but an hour of college lectures to attend? Yes, me too.
That’s why this Fast Company article caught my eye last week, it claims mornings of exercise and strategic planning are just five steps away from us all. I am more than dubios but more than desparate for this to become a reality, and so, from tomorrow Tuesday June 26th it will begin. There, I’ve written it now, I’ll have to do it..
Wish me luck. (I’ll need it)
Another set of Twitter case studies have emerged following the UK #Twitter4Brands event last week as Cadbury, American Express and Absolute Radio all proudly showcased their hugely successful Twitter campaigns.
During the event, Adam Bain Twitter’s Cheif Revenue Officer insisted that brands have moved on from asking the question “why [should we use] Twitter” to “how [can we use] Twitter”. He also said its platform garners a 1-3% engagement rate when brands pay for promoted tweets, compared to the 0.03% rate on other digital media. This can grow to 7-10% if a promoted tweet is combined with a trend.
The Cadbury Slideshare of the day can be found here, the Absolute Radio Slideshare here, a Storify of the day here and The Wall Blog, as usual, have a solid round up of the event, here.
Surprised and intrigued to hear that a Zynga partnership was central to Lada Gaga’s social campaign for her latest album release, Born This Way.
Jaunique Sealey (who also states that this was one of ‘many campaign touchpoints’), author of Piece of Fame: Rockstar Social Media Strategy is the brain behind this campaign. The three day game release entitled Gagaville resulted in 13 million single downloads. The rational behind Jaunique’s strategy: “the trick is knowing the audience, knowing which social media outlets they visit and tailoring the message specifically to them”.
Read more about the campaign in this Mashable article.
Heat TV will launch on 3 July. Music videos will run alongside news stories and links to social networks, with viewers invited to comment on Twitter.
Advertised as a truly social TV channel, I do hope this does not turn in to a 24/7 advert for Facebook and Twitter, here’s hoping we see real-time commentary and response from the channel.
Final preparations for mission launch… #bravenewventures #secretcinema (Taken with Instagram at Brave New Ventures)
